Given that $100 at Wal-mart is essentially as good as cash, we can only imagine how titillating this offer may seem for Blu-ray holdouts. Announced today, the mega-retailer will be offering a $100 gift card with the purchase of any Blu-ray player from June 8th through 14th -- and yes, Sony's PlayStation 3 is included. In case this wasn't enough to maybe-possibly get the general public to actually pay attention to the format, Wally World will also sell "select" BD titles for $15 starting on the 8th. Since the format war ended earlier this year, we've seen report after report proclaiming that Blu-ray adoption just wasn't taking off here in America, but with a theoretical net price now close to $200 (albeit for a few days only), we can certainly see the masses taking notice at long last.