Sure Samsung had 240Hz (and wavier hair) first, but with its TVs stuck in development until 2011, Sony's back with another first / best of the night in the W1 series display, packing four times the speed of previous LCD HDTVs, and double that of the new 120Hz your best friend just picked up. Allegedly smoother than Billy Dee Williams cracking open a Colt 45 in Cloud City, the KDL-46W1 and KDL-40W1 bring 1080p with a 3,000:1 contrast ratio, BRAVIA Engine 2 image processing, 24p support and an assortment of hookups from modem to HDMI. Stop by your nearest Japanese electronics shop November 10 to get a peep at these and their slim, sexy sister, but bring ¥400,000 ($3,652 U.S.) for the 46-inch or ¥290,0000 ($2,648 U.S.) for the 40-inch -- you could try showing up without it, but why take chances?